Brand.
Mark, wordmark, palette, type and voice. Files at the bottom.
The mark. A switch faceplate reduced to a row of ports. The lit port is the uplink.
Full mark
Five ports, four dim and one lit. Use at 24 px tall and above.
Small mark
Three ports, two dim and one lit. This is the favicon. Use from 16 px to 24 px.
Smallest mark
One lit square. Use where only a 16 px glyph fits, such as a status dot or a tab icon.
The wordmark. Geist SemiBold, tight tracking, shipped as outlines. Never retype it.
Color. Two grounds and one accent. Green and red appear only where they show real status.
Graphite
#0E1116
Dark ground. The console, and this site in its dark theme.
Paper
#F4F2EC
Light ground. Docs, print, and this site in its light theme.
Signal amber
#FFB000
The one accent: the lit port, the glows and highlights on the site.
| ground | text | muted | border | panel |
|---|---|---|---|---|
| graphite | #EBEBEB | #9B9B9B | #242424 | #191919 |
| paper | #0A0A0A | #737373 | #E5E5E5 | #F2F2F2 |
Type. Bricolage Grotesque for headlines, Instrument Sans for words, JetBrains Mono for code, keys and ids.
Bricolage Grotesque · 500 to 600 · Instrument Sans · 400 to 600
One key for Claude, GPT and Gemini.
Headlines in the display face at medium weight with tight tracking. Body in the sans at regular weight, relaxed leading, tabular figures for every number.
JetBrains Mono · 400
sk-uplink-k7m2…c41f claude-sonnet-4-6 1,204 in · 388 out · 1,024 cache read $0.001 per request
Anything a customer pastes into code is set in mono: keys, request and organization ids, headers, snippets.
Voice. Datasheet voice. Numbers carry units. The host is named. Errors name the stage and the cause.
- Paste one base URL into any of three SDKs.
- Served by Anthropic on your key. 1,204 tokens in, 388 out, 1,024 read from cache.
- Your key is valid. The model is not answering. Request ul_8f2c was not billed.
Files. SVG where it can be vector. PNG for places that need raster.
| file | use | format |
|---|---|---|
| uplinkswitch-wordmark-dark.svg | Wordmark for graphite or any dark ground | vector, text outlined |
| uplinkswitch-wordmark-light.svg | Wordmark for paper or any light ground | vector, text outlined |
| uplinkswitch-wordmark-dark.png | Same, raster | 2048 px wide, transparent |
| uplinkswitch-wordmark-light.png | Same, raster | 2048 px wide, transparent |
| uplinkswitch-mark-dark.svg | Mark alone, dark ground | vector |
| uplinkswitch-mark-light.svg | Mark alone, light ground | vector |
| uplinkswitch-icon.svg | App icon, avatar, store listing image | graphite tile, vector |
| uplinkswitch-icon-1024.png | Same, raster | 1024 px square |
| uplinkswitch-icon-512.png | Same, raster | 512 px square |
| uplinkswitch-icon-paper.svg | App icon on paper | vector |
